The Club Website and the Issue of an ‘Audience’

Before a club even begins to build a website they should ask themselves who they intend their audience to be and how they are going to reach out and grow that audience. In effect, they are discussing the purpose of… Continue Reading →

Rotary’s Classification System: Make it Relevant or Dump It?

by John Borst, Director District 5550, Communications When Paul Harris created Rotary he wanted to ensure that Rotary provided an opportunity for its members to gain financially from the experience, by doing business with each other. Although this proved rather… Continue Reading →

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