by John Borst, PP Rotary Club of Dryden, ON

Perhaps as a result of recent posts, I have been getting “friends” requests on FaceBook from Rotarians from East Asian countries.

I think we have a little to learn from them. In fact, a few have already done so. Here is a small sample of what I am talking about.

Example 1Example 3Example 5Example 6

You will notice that either in their picture, their banner or both each member has identified themselves as a Rotarian.

No one is hiding Rotary under a bushel for them. Our logo is front and centre.

Contrast that with Western Rotarians. Few put a Rotary identifying mark on their photo or banner. I did find two friends who had made such an identification. One I am proud to say is District 5550’s PDG, Ken Krebs. The other is a member of the Chelwood Bridge Rotary Club in Great Britain.

Example 2Example 4

The question of legality?

If my hassles over the use of Rotary “Marks.” on this blog is an example, then none of the above according to Rotary International policy is legal.

It has recently come to our attention that your website,, includes Rotary’s marks.  Unfortunately, Rotary’s policies do not allow its marks to be used for personal purposes and without an identifier that ties its use to a Rotary entity such as a club or a district.  Rotary’s marks policies can be found in the Code of Policies, article 33.

At this time, we must ask you to remove the Rotary logo and any other marks referenced in section 33.005, Definition of Rotary Marks, which do not include an identifier to link them with a Rotary entity such as a club or district.

Later, I was informed that I even had to remove a logo from one of the introductory pictures. In both cases, I complied.

Time to get with the times


Rotary International wants us to recruit new members. We can’t do it using social media by hiding our personal Rotary identity. Obviously, the policy needs revision.